Skip to main content

How to Present so that People will Welcome You like a Present

Whether you are in sales, management, operations, finance, administration, engineering or IT, you cannot run away from presentation.  A presentation is an opportunity for you to show people what you have so that they will buy you and buy what you sell.  And we are all selling all the time, the biggest sale would be to sell ideas.  

 A presentation is not a pitch, it is a give and take exchange.  This is an opportunity for you to 'switch heads' or exchange information with your audience, which can range from one person to a thousand.  The goal is for you to fully understand your audience situation so that you can tailor-make a product, service or idea to them.

Even if you are not good in presentation, you need to avoid doing the 3 things that make people resent what you present:
  1. Irrelevant information
  2. Information not customized to the audience
  3. Boring presentation.  That's why they call 'bored to death'!
On the other hand, there are 7 keys to present so that people will welcome you like a present:
  1. What's In It For Me: always talk in terms of the benefits, not the features or advantages, of what you sell.  
  2. Custom-tailor to the audience's needs and wants.  Your presentation should always deal with the problems that the prospect is experiencing, not the problems that you think they are having. Like in our courses, we always provide on-the-spot solutions to our trainees' problems, and sometimes even we ourselves are surprised at the spontaneous solution!
  3. KISS: Keep it Short and Simple.  If you have more than 10 items, round them to 3 or 5, or maximum 7. 
  4. Use charts, pictures and diagrams to illustrate.  A picture speaks a thousand words. 
  5. Use videos, for a video speaks a thousand pictures.  
  6. Engage the audience, which includes not just Q & A, but also telling of personal stories and experiences, and showing care and concern for their situation
  7. Have a Bonus: Everyone welcomes an unexpected gift, this can be presented at the end of in the middle, not but at the front as it will make them have unrealistic high expectations.  In our training, our bonus comes in the form of additional materials that they can always download, be it articles, mobile apps and free personal consulting.
In short, if you do the above 7 ways in your presentation, your audience will begin to like you and soon you will have not just loyal customers but raving fans!  Happy presenting!

By Andy Ng, whose presentation materials have been converted into 3 DVDs: Magnetic Selling, Abundant Blue Ocean Strategies and Successful People Management.  For list of courses, click here.
Labels:

Comments

Post a Comment

Popular posts from this blog

If Not You, Who Else?

I learnt this very powerful 5-word phrase from Singapore's highest ever box-office movie ever: "Ah Boys to Men II". In one scene, the recruits were about to start their 3-day field camp.  Their Officer-in-Command asked them, "Before we moved out, anybody not feeling well?"  All the soldiers replied loudly, "No Sir!!!" "Gentlemen", continued the Officer, "Every time the training gets tougher, one thought comes to your mind, 'Why Must I Serve National Service?' "My answer to you is, 'If Not You, Then Who Else?'" Wow!  What a powerful phrase!  If Not You, Who Else may mean: You are the most suitable person, and we can't find anyone better than you.  This is appreciation at the highest level How can you push this responsibility to someone else? I am making a request to you specifically, please don't reject my request Can you find me another person more suitable than you? Please refer me anot...
Post a Comment
Read more

No More Panting Since Changing My Mobile Number: Mobile Numergology Power

1 comment
Read more

Kindness as a Way of Life: How Kindness can Reward You 6 Times Over

Kindness as a Way of Life by Andy Ng Kindness is a universal language that transcends cultural boundaries, enriches human connections, and has the power to transform lives. It goes beyond mere acts of charity or random good deeds. To me, kindness, when practiced as a way of life, becomes a profound philosophy that can shape our interactions with others, the world around us, and even our own well-being. In this article, we will explore the multifaceted aspects of kindness as a way of life, touching on non-violent communication, the limitations of traditional charity, the potential harms of helping, the deliberate cultivation of kindness, and the incredible rewards it brings. 1.       Non-Violent Communication Non-violent communication (NVC) is a key component of practicing kindness as a way of life. Developed by Marshall B. Rosenberg, NVC emphasizes empathetic communication that seeks to understand and connect with others on a deeper level. It encourages ...
1 comment
Read more