Mixue opened tens of thousands of outlets worldwide, surpassing McDonald’s in store count. As of November 2025, it has over 53K outlets, way exceeding McDonald's 45K outlets. Mixue Snow Ice City 蜜雪冰城 is a Hong Kong public-listed company, based in Zhengzhou, China. Its founder is Zhang Hongchao (48), the CEO is his brother Zhang Hongfu (45). Its financials shows that it is a profitable business. It operates on a franchise model with zero to low franchise fees, and zero percentage of sales. So, how does Mixue make money? Their primary revenue stream is selling supplies to their franchisees. A franchisee is contractually obligated to purchase nearly everything, including ingredients (syrups, tea bases, powders), cups, straws, and even equipment, directly from Mixue. This is a brilliant and highly effective model that aligns their success with the franchisee's success, as they profit from the volume of goods sold, not from the store's top-line sales. The 5 Lov...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com