Business and Money Tips

A Good Read: Why young people don't buy cars and apartments anymore? Nowadays, the traditional measure of success — owning an apartment and/or a car — is out of date. An increasing number of young people around the world don’t want to buy them. Research shows that the so-called millennial generation, who are now 30-35 years old, rarely buy houses and even more rarely — cars. In fact, they don’t buy super expensive things at all. In the USA, people under the age of 35 are called ’the generation of renters.’ Why does this happen? Some sociologists say it’s because modern youngsters suffer from financial crises. That’s why people are afraid of ’serious’ loans. But it’s not the most important reason. **The thing is, the current generation of young people differs from their parents’ generation. They have other values.** The youth today has **reconsidered the concept of success**, which means:   ...

Before we talk about WeChat Marketing, let's understand WeChat first. WeChat, which has more than 800 million monthly active users today, was initially modelled off WhatsApp, but it has since integrated social media with free messaging and calls. WeChat is WhatsApp + Facebook + Linked-in + SMS + YouTube + Twitter + Instagram + Android Pay + Apple Pay + Uber ++++ WeChat is a superapp. WeChat decidedly focused on connectivity, morphing what was once a stand-alone messaging platform into an indispensable mobile portal for making payments, booking doctor appointments, filing police reports, hailing taxis, accessing banking services, video conferencing, playing games and much more. Take mobile payment as an example. In 2013, WeChat debuted its first payment system. Users can send each other money, pay utility bills and even invest in a wealth fund through the app. Its parent company, Tencent, invested billions of dollars in ride-sharing company Didi Chuxing (...

Stop focusing so much on financial and material gain. It is not the only measure of success. Uncross your legs and arms. Open body language makes people feel less tense. Include your employees' spouses or partners at work events, social gatherings and on trips. Work is easier for your employees when they have support at home. Get out from behind your desk and step into the trenches. Sit next to employees, listen to their feedback, and walk in their shoes. You'll see things on the ground that you'll never see from the sky. Make your values mean something. They shouldn't just be words on your website or posters on your walls. Embed your values into your systems and processes. Hire by them, dream by them, fall on your sword by them. When someone asks you for a piece of advice, give it to them with enthusiasm and tell them to come back if they need more in the future. Talk face-to-face. Discussing important matters over email, text and Slack can backfire. Shut u...

Hot button selling is one of the most common yet effective ways of selling.  Whether you are selling to consumers or corporate, you are still selling to human beings.  That’s why you need to press their hot buttons. When you do the triggers, the sale is closed, and no further selling is needed. But if you press the wrong button, you’ll get an enemy.   This course demystifies hot button selling. It combines strategies from Barry Feig, Kim Hui and Brad Sugars. It will reward you handsomely …   POWER-PACKED CONTENTS INCLUDE: Problem with most salespeople: lack of triggers What is Hot Button Selling and how does it differs from selling on benefits and emotions The 14 Buttons to Press  Five Steps to Hot Button Selling: Uncover problems, Trigger Pain, Intensify Pain, Create the Heaven and Pay them Now Top 25 Strategies on the above (include your case study) Using 5 Love Languages to Trigger Action NOW Dealing with Objections the Hot Button W...

As we know, social media marketing is about social first and marketing second. Same for Sun Tzu Art of War: it is about art first and war later.   'Art' in Sun Tzu Art of War refers to how we do things, while 'War' here refers to winning in the business battlefield. Social media marketing is about how we do and not what we do.  For example, it is not about how nice your photo is on FaceBook but how you post your photo: do you post it with a positive or negative angle? On the surface, Social Media is a 201x thing, while Art of War belongs to 2,500 years ago. Yet they both share a common origin: the Yi Jing (or Book of Changes) written 5,000 years ago: life is about evolution. Social media is always evolving, while Sun Tzu Art of War is too evolving with the times as Sun Tzu advocates flexibility as the key winning strategy. Today I shall look at the 5 Elements of Sun Tzu Art of War and they can be applied in our Social Media Marketing.  Know Yourself Know Your...

"What is the number one result that you believe would bring you the biggest result in this year?" This is the question that I have, since 3 January 2017, asked my clients, this year. Not once but 7 times. People give me different answers, "I want to build my business to a new level this year", "I want to super-charge my career" and "I want to fire my boss" are the three most common answers so far. As the responses emerge, they reveal something important. Your answer to this question shows what you currently believe would give you your biggest return on investment (ROI) for the time, energy and money that you put in. I would next ask a powerful question, "Knowing what you know now, are you willing to break out of your comfort zone and do what is necessary to achieve the result you want this year?" This is where they will give me silence. Let's face it: most people are just living in dreams. They say they want something,...

Why do people queue up to buy iPhone when it sells for double the price of other phones and is one to two times the average monthly income of most people?  Why when internet companies launch free mobile apps people download them immediately but baulk when they are asked to pay for the apps? Welcome to the world of psychology, in this case, customer psychology. Human beings are highly complex creatures and most people don't even know themselves, let alone know what their customers think and want. Because of impermanence, un-satisfaction and focus on self, people are not only highly unpredictable but also highly eco-centric. From years of training, consulting and coaching people in 15 countries from U.S.A. to China and Maldives, we at Asia Trainers have come up with the following 5 factors that make people think, decide and buy from you. Whether you are now selling to individuals or corporates, if you too want to get ahead of the pack and outsell your competitors, you need to...