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Ultimate Sun Tzu and the Art of Selling

We at Asia Trainers believe that you too can learn master Tzu Sun Art of War secrets with just two hundred dollars. This is because we take the essence and compile them into a 4-hour course that will leave you with just enough materials to lead your team to greater heights. Since October 2010, we have trained over 1,137 leaders coming from countries including Hong Kong, Japan, Myanmar and even China.

The most valuable lesson out of his 13 chapter of 5,000 words must be found in the 3rd chapter: Win Without Fighting.

As translated from The Art of War: Generally, in war the best thing is to take the enemy state whole and intact; to ruin it is inferior to this. To capture the entire army is better than to destroy it. Hence, to win on hundred victories in one hundred battles is not the acme of skill.

To subdue the enemy without fighting is supreme excellence. In short, win without fighting is the best.

How does it apply to your sales?
  1. "Enemy" here refers to not your competitors but your customers or target market
  2. "Take the enemy state whole and intact" means you must lead your customers wholly with not just their bodies, but also their minds, hearts and spirits. That means to win customers hearts wholeheartedly
  3. Never destroy the bodies, minds, hearts and spirits of your customers. So you cannot over-sell them for you will be destroying their bodies and minds. You also cannot break their hearts by not delivering on your promises and make them give up on you. Finally, you may destroy their spirits when you unknowingly make them pay like a fool
  4. "To win without fighting" in sales is to sell without selling. A salesperson is at his best when customer barely knows he is selling. When the transaction is done, the customer will say: we buy it ourselves. This is because the salesperson has empowered the customers so much and they have become so competent that they are mini salespeople themselves. The customer is selling himself, and he too sells his friends (i.e. give referrals). This is the ultimate in selling: sell without selling
  5. If you too want to be a great salesperson, learn from the master in the use of tactics or stratagems

SUN TZU ART OF WAR FOR SALES 

Win Over Your Competitors with 2,500 Years Wisdom
 
Date: 22 Jan 2016 Friday 9 am to 12,30 pm
 
Venue : The Plaza 02-346, 7500A Beach Rd (inside Parkroyal Hotel)   
 
Fee: $298 each, $199 each for 2 and above, $149 each for 5 and above (no GST but with PIC Grant)
 
You are a Manager, Executive or Director in Sales, Marketing and Customer Service. You work hard and are very committed to hitting the targets set by your bosses.
 
Yet you cannot help but feel that competition is getting very fierce today. You also realize that unless you change your strategy, you will be eaten up by new competitors who are all out to kill.
 
How to have winning strategies like Sun Zi Art of War? How to apply the 2,500 years wisdom of the Chinese that led them to win wars after wars? How to apply Sun Zi inspired 36 Stratagems in your sales and marketing easily?
 
Whether you are new or experienced in business, management and sales, if you too want to make this year a year of winning, not whining, come for this course that has taken 2,500 years to make.
 
*** This course qualifies for PIC (Productivity & Innovation Credit), where you can get 60% Grant. Hurry! Limited seats, register now!
 

POWER-PACKED CONTENTS INCLUDE:

  1. Sun Zi Art of War De-mystified and Simplified
  2. The 36 Stratagems reduced to only 6 Strategies
  3. Stratagems when you are in Superior position
  4. Stratagems when you are in Inferior position
  5. Real life cases: Apple, Google and Samsung 
  6. Handling Customers Objections using Sun Zi Way
  7. How to Win in Price War without dropping your price
  8. The Ultimate in Sun Zi Strategies: Touch their Hearts and How
  9. Your Case Study (with Model Answers given)
 
Bonus 1: List of 180 Stratagems from the new popular e-book SUN ZI FOR SALES
Bonus 2: The Sun Zi Way to Overcome Objections Effortlessly

ENQUIRIES:

Ms Idah at 6225-1784 or Andy at 8201-4347 Email to hpa88@singnet.com.sg.

BOOK THE COURSE: SUN TZU ART OF WAR FOR SALES

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