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Andy Ng Strategic Roadmap — Keynote Speaker Success by 28 Feb 2026

Andy Ng Strategic Roadmap — Keynote Speaker Success by 28 Feb 2026

⚔️ Dao (Purpose & Moral Force) — Why I Must Win

“He whose ranks are united in purpose will be victorious.” — Sun Tzu, Laying Plans

Vision / Mission

To inspire leaders and professionals worldwide to win without fighting — through clarity, calm, and purpose-driven action.

Purpose Statement

Speaking is my way to serve at scale — transforming business leaders with the timeless wisdom of Sun Tzu, Yijing and SuperME.

Emotional Anchor

To lead a movement of heart-based strategic leaders who create success with ease and humanity.

Tian (Timing & Trends) — The Favourable Season

“Take advantage of the enemy’s unpreparedness; travel by unexpected routes.”

Opportunities (2024 – 2026)

  • Rapid corporate interest in Asian leadership wisdom & resilience training.
  • Rise of hybrid events and leadership retreats in Singapore & Asia.
  • AI and change fatigue creating demand for human-centered strategy talks.

Timing Strategy

2025 Q1–Q3: Reposition brand and secure alliances (Aventis, CCISG, corporate L&D).

2025 Q4: Deliver pilot keynotes (online + in-person at conferences).

2026 Q1: Achieve 1–3 keynotes per month with repeat bookings and media features.

🗺️ Di (Terrain & Positioning) — Where I Stand and Must Advance

“Know the ground, know the weather, and your victory will be complete.”

Current Position

  • 30+ years training experience, author of 8 books (Yijing & Art of War authority).
  • Existing networks in corporate training and coaching communities.
  • Limited presence in regional conference circuits and speaker bureaus.

Strategic Moves to Improve Position

  1. Build a distinct speaker brand identity — Andy Ng: The Art of Winning Without Fighting.
  2. Curate 3 flagship keynotes:

  • The Winner’s Mindset with Sun Tzu
  • Strategic Calm: Leading with Clarity in Chaos
  • Unstoppable Success with YAS
  • Strengthen online terrain — LinkedIn, YouTube, and corporate website showcase page with highlight videos and testimonials.

🧑‍✈️ Jiang (Leadership & Allies) — Who Leads and Supports

“The general is the pillar of the state; if the pillar is strong, the state will be strong.”

Key Allies / Support Generals

  • Vivian Passion Koh – Thought partner and co-author for refined messaging.
  • Aventis, CBS & CCISG – Event organizers and training platform partners.
  • Corporate Champions – L&D heads and past clients who can invite Andy as speaker.


Leadership Style

Calm, decisive, purpose-driven — modeling “lead without leading.”

Build a trusted team to handle operations while focusing on influence and impact.

🧩 Fa (Method & Execution) — How to Win with Discipline

“The skillful fighter puts himself in a position which makes defeat impossible.”

Execution Plan (Disciplined Moves)

Timeframe Key Actions Measure of Victory

Q4 2024 • Finalize keynote topics and signature presentation deck.

• Produce professional speaker reel (video + poster). Content ready & brand visuals approved.

Q1 2025 • Outreach to training agencies & event organizers.

• Start monthly LinkedIn “Leadership with Sun Tzu” posts & videos. 2 speaking opportunities booked.

Q2 2025 • Deliver pilot keynotes and gather testimonials.

• Build speaker landing page with clips & case studies. 3 client endorsements secured.

Q3 2025 • Join regional speaker platforms (APSS, HR events).

• Strengthen publicity through media and podcasts. 1 regional conference invitation.

Q4 2025 – Q1 2026 • Secure repeat corporate keynotes and hybrid events.

• Maintain 1–3 keynotes per month. Consistent bookings & revenue stability.


Systems for Discipline

Weekly War Room: Review leads and opportunities.

Monthly Victory Report: Track speaking metrics (contacts, conversions, audience reach).

Quarterly Refocus Retreat: Reflect on terrain, timing, and direction.


🏆 Success Indicators (By 28 Feb 2026)

✅ Recognized as “Sun Tzu Art of War Speaker & Strategist” across corporate Asia.

✅ 1 – 3 keynote events monthly (on-site and online).

✅ High-impact talks with average rating ≥ 9 / 10.

✅ Repeat invitations from 3 corporate clients and 2 regional conferences.

✅ Signature book and training bundle available for post-event sales.


💬 Sun Tzu Reflection

“The victorious general first wins and then goes to war.”

Andy Ng’s strategy is to build clarity, content and credibility first,

then let momentum and referrals create continuous victories — month after month.

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