Win Big in the Fire Horse Year & 9th Period of Li Fire

How to Win Big in the Fire Horse Year & 9th Period of Li Fire

Let me start with one honest question:

Why do smart, hardworking people still lose money, burn out, or break relationships — especially in fast years like now?

2026 is a Fire Horse year, and we are entering the 9th Period of Li Fire.

Fire means speed, visibility, pressure, competition.

In Malay we say,
“Api boleh menghangatkan, api juga boleh membakar.”
Fire can warm you — or burn you.

The difference is not luck.
It is strategy and emotional mastery.

I’ve worked with business owners, sales leaders, professionals for over 26 years.

I’ve seen two types of people in fast, heated times:

• One type works harder, talks louder, pushes more

• The other type moves calmly, chooses battles wisely, and grows steadily

The first group says:

“Saya stress, semua orang stress.”

The second group asks:

“Where should I not fight?”

That second group understands Sun Tzu.

Sun Tzu said:

“The supreme art of war is to win without fighting.”

In Fire Horse years:

• Markets move fast

• Customers are impatient

• Competition is aggressive

If you fight everyone on price, ego, emotion — you lose energy first.

Winning big does not mean fighting harder.
It means:

• Positioning yourself clearly

• Selling with intelligence, not pressure

• Choosing battles that matter

This is exactly why I wrote Sun Tzu Sales Secrets.

Sales is not about talking more.
It’s about understanding people better.

Li Fire & Love Intelligence (1.5 minutes)

The 9th Period of Li Fire is not just about money.

Li Fire represents:

• Visibility

• Reputation

• Emotion

• Relationships

In this period, people don’t just buy products.
They buy trust, connection, and energy.

Here is the uncomfortable truth:

In the AI era, skills can be copied.
Technology can be replicated.
Human connection cannot.

That is why Love Intelligence matters.

Love Intelligence is not soft.
It is:

• Emotional control under pressure

• Clear boundaries

• Courage to say no

• Ability to build trust fast

That’s what my book Love Intelligence is about.

Calm is not weakness. Calm is power.

PRACTICAL TAKEAWAYS 

If you remember only 3 things for 2026:

1. Don’t fight every battle – choose your positioning

2. Don’t sell with fear – sell with understanding

3. Don’t burn relationships – Fire years expose emotions fast

Those who master strategy + emotion win big.

If you want to:

• Sell better without forcing

• Compete without burning out

• Grow wealth without losing relationships

I strongly recommend these two books:

• Sun Tzu Sales Secrets

• Love Intelligence

They are not theory.
They are survival manuals for fast, high-pressure years like this.

Fire Horse years don’t reward the loudest.
They reward the calm, the strategic, and the emotionally intelligent.

Thank you.
Terima kasih.