How Marketing Can Destroy a Business — and What Love Intelligence Has to Do With It Let me give you a real example. Look at Peloton . They didn’t just sell a bike. They sold a lifestyle: elite fitness, convenience, status. During COVID, their marketing was brilliant. Sales went up. Demand exploded. But here’s what happened next. When the world reopened, customers started asking a simple question: “Is this really worth it?” High price. Monthly subscription. Less usage. And slowly… the gap appeared. What was promised… versus what was experienced. That gap is dangerous. Because once trust drops, no amount of marketing can save you. This is where Love Intelligence (LQ) comes in. LQ is not soft. LQ is Care, Courage, and Connection. Care means you don’t oversell what you cannot sustain Courage means you tell the truth about your value Connection means you deliver an experience people actually feel Without LQ, marketing becomes manipulation. With LQ, marketing become...
by Andy Ng at www.asiatrainers.com (Sales & Management Training) Tel: 65-93672286 Email: andythecoach@gmail.com