Business and Money Tips

Sun Tzu Sales Secrets: Outsmart, Outlast & Outclose Live Zoom Seminar — 8 Nov 2025 (Sat) • 10 am – 12 pm The Sales War Has Changed. Have You? In today’s world, customers don’t just buy the cheapest or the loudest. They buy from those who understand them deepest. AI, competition, and buyer fatigue have rewritten the rules — and it’s no longer enough to “close hard.” You must win before the sale begins. For 40 years, Andy Ng has studied and applied Sun Tzu’s Art of War to sales, leadership, and business. In this fast-moving 2-hour masterclass, he’ll show you how to: ✅ Turn objections into buying energy ✅ Position yourself where competitors cannot touch you ✅ Sell with heart — not pressure ✅ Use timing, terrain, and perception to multiply results ✅ Apply The 36 Strategies of Sun Tzu to increase profits by 61% or more These are the same principles used by global brands — and by top performers who win without stress or struggle. Small Strategic Shifts, Massive Results...

How to Increase Your Sales by 61% — The Sun Tzu Way Sun Tzu taught: “To subdue the enemy without fighting is supreme excellence.” In sales, this means: You don’t win by working harder. You win by knowing where to act, when to act, and how to act strategically. Let’s look at the 5 Key Levers of Profit Growth — and how each connects directly to The Top 6 Strategies of Sun Tzu. 1) Increase Your Target Market Mapped strategies: Knowledge Leads to Victory — research adjacent segments and partner channels. Occupy the High Ground — clarify a category you can own so new prospects self-select. Perception Management — reposition the same offer for different audiences. Example: Property agent partners with relocation firms & IDs (new ground without new ads). Action now: List 3 adjacent pools you can access via partners this week. 2) Improve Marketing Conversion Mapped strategies: Perception Management — headline reframes (“Protect your dreams,” not “Buy insurance”). Win Without Fight...

How to Increase Your Sales by 61% — With Sun Tzu Strategies Most salespeople and business owners are asking the wrong question: “How can I sell more?” The right question is: “How can I leverage what I already have — and multiply it?” Let’s use numbers to prove this. Suppose right now: You have 5000 people in your target market, 10% of them respond to your marketing, You close 20% of them, They each buy once, At an average of $2,000 per sale. That gives you $200,000 in total sales. Now — what if you improve each area by just 10%? Target Market: +10% (reach 550 people) Marketing Conversion: +10% (11%) Sales Conversion: +10% (22%) Transactions per client: +10% Average Sale Value: +10% ($2,200) The result? $322,102 — a 61% increase in total sales! No extra hours. No burnout. Just smarter leverage. That’s the Art of War applied to business — winning before fighting. The 5 Levers of Sales Growth 1️⃣ Increase Your Target Market Segment your audience and find “hidden markets.” Example: a real ...

How AndyTheCoach Helps Companies Increase Sales by 61% with Sun Tzu’s Art of War Strategies In today’s world, sales no longer comes from working harder — it comes from thinking smarter. For over 29 years, Andy Ng, known as AndyTheCoach, has been helping companies in Singapore and Asia achieve real financial breakthroughs — not by pushing people harder, but by aligning teams with the ancient yet timeless strategies of Sun Tzu’s Art of War. Sun Tzu taught that “the supreme art of war is to win without fighting.” Andy brings this to life in the business world — showing leaders, managers, and teams how to win customers without discounting, outsmart competitors without conflict, and drive performance without burnout. Through his Win Without Fighting framework, companies typically see: ✅ Up your sales by 61%  ✅ Higher team engagement and retention ✅ Better client loyalty and repeat business ✅ Sharper strategic thinking and faster execution What makes Andy’s approach unique is that he ble...

Purpose-driven actions fueled by love are intentional efforts that align with a deeper "why" and are carried out with compassion, empathy, and care.  Here are examples across different roles and contexts: 1. Parenting Purpose: Raising emotionally strong and kind children.  Action: Spending quality time listening to your child’s feelings and guiding them with patience, even when they make mistakes.  Love: Expressing unconditional support and nurturing their growth without judgment.  2. Teaching Purpose: Inspiring students to discover their potential.  Action: Designing creative lessons that engage students and encourage critical thinking, even if it requires extra effort. Love: Showing genuine care for each student’s progress and celebrating their small victories.  3. Leadership Purpose: Building a collaborative and empowered team.  Action: Holding space for team members to share their ideas and concerns, fostering a culture of trust and respect. Love: ...

Purpose guides daily actions by providing clarity, direction, and meaning to your choices and behaviors. ​ It acts as an internal compass, helping you align your actions with your values, goals, and deeper "why." ​ Here’s how purpose influences daily life: 1. Focuses Your Energy Purpose helps you prioritize what truly matters, allowing you to focus your energy on meaningful tasks rather than distractions. ​ Example : A parent with the purpose of nurturing their child’s emotional growth might prioritize spending quality time with their child over other less impactful activities. ​ 2. Turns Challenges into Growth ​ When you act with purpose, even difficult situations become opportunities for learning and growth. ​ Example : A student struggling with exams might connect their studies to their dream of becoming a veterinarian, using that purpose to stay motivated and overcome setbacks. ​ 3. Provides Motivation Purpose fuels your actions...