Profit Sharing Sales Training

Most companies like to engage sales trainers when they find that their sales are down. They think that with sales training, their sales will increase. The reality is far from this.

As we know, when sales are down, the number one reason is lack of competitiveness, not just in the local market but in the global market. Just look at the dismal sales of Microsoft Lumia, Motorola and Blackberry now and you'll know what I am talking about. 

So the first thing to do is to improve your competitiveness. Need to look at the following 7 things:

1. Is the company's pricing structure competitive?
2. Are the sales team adequately compensated for their efforts, not for the company's efforts. For example, if they work more, do they get to earn more NOW, not 12 months later
3. Are the sales support team happy? Often the sales support teams are low in motivation, that's why they cannot support the more aggressive sales team. As a result, sales are below par
4. Is there a sales management system? Often salespeople have no system, they just do what they like. The system must include system on targeting, prospecting, presenting and follow-up
5. Is there drive in the company?  Not the drive to success, but the drive to make a difference, to dominate the market
6. Are the top management ready?  Often bosses want more sales but they are not ready to share, not ready to pay vendors handsomely and not ready to pay trainers and consultants without having to resort to government grants
7. Are there good support from the vendors, contractors, partners, government and bankers?  

Once the above 7 factors are ready, sales training will be meaningful. Otherwise it is just to motivate the sales team, and will still produce results, but not quantum results.  

Profit Sharing Sales Training

Other than the usual fixed training fee, we at AsiaTrainers also do Profit Sharing training. This means that our training fee is a percentage of the increase in profits derived from our consultancy and training. There is thus zero risk to you as there is no cost until our consulting and training prove to be useful in creating additional profits for your company.  This is how this works:

1. We brainstorm with you the key reason for your current sales to be below expectations
2. We identify the strategy to increase sales. This also includes reviewing the pricing structure, compensation plan and product positioning
3. We will help you make adjustments to the above, but no adjustment to be made to your existing salespeople and headcount
4. Together with your sales team, we work out the one-month, 3-month and 6-month action plan to increase sales
5. We train your salespeople to help them achieve the above plans. 
6. Your sales team work to execute the plans
7. After every month, we will work out the increase in sales from the work done in above and take our50% share of the profits from the increase in sales. For example, if your sales in a month increase by $20,000, and assuming you have a net profit margin of 10%, the increase in profits is $2,000. We will take a 50% share of the increase, i.e. $1,000. We will invoice your company accordingly on this

Any questions please direct to me at 8201-4347 (Andy Ng) or email to andy@asiacoachingtraining.com.  Thank you