Business and Money Tips

Most so-called WeChat training in Singapore are actually not really training but previews to sell WeChat Official Account consultancy programs. As we know, many companies are crazy about entering the China market. Many people heard that to enter China market you need to use WeChat official account so that you can broadcast to the China market. But we know that there are at least 1.2 million China official accounts and 99% of them are white elephants with few people reading and following them. This is because it is very easy to set up an official account but very difficult to maintain it like you to have updates in your official account. But the consultancy fee for setting up China official accounts are quite lucrative, easily range from S$3,500 to S$9000. That explains why so many so-called 'WeChat trainers' are happy to conduct free WeChat training so that they can earn the fat fees from the China official accounts. If you truly want to learn WeChat, then go for re...

Many people have attended different types of WeChat training in Singapore.  Most of them are conducted free-of-charge, and they usually have something to sell to you after the free preview.   Majority of them are selling to you the consultancy package of opening a China Official Account, which can cost anything from S3,000 to S$5,000.  Others are selling you the idea of going into their related projects, which could be investments or subsequent advance training costing many hundreds or several thousand and even hundreds of thousands of dollars.  When my prospect asked me, what do I sell at my paid WeChat training, I said, "Nothing other than the training that you are attending now", she was shocked.  I explained to her that I just focused on one training and nothing else.  This way it makes my students more focused, they come to me and pay me a fee for only one purpose: to learn THIS TRAINING AND NOTHING ELSE.   If they find my ...

Although WeChat has 1.13 billion daily active users worldwide, there are still many wrong beliefs about WeChat.  For example, many still think that WeChat is only used by Chinese and WeChat is just another China version of WhatsApp. My friend even has this thinking that WeChat is just a social tool and you cannot use WeChat for business.  The top 10 misunderstandings about WeChat are: WeChat is just another WhatsApp, China version, because WhatApp is banned in China. Truth: WeChat is not just a messaging tool, it is also a tool for daily transactions like transport, entertainment, news, cashless payment, social media like Facebook, music sharing, e-book and daily broadcast tool WeChat only supports Chinese language.  In fact WeChat now has 21 languages and you can easily translate another language into your phone's language using the translate tool inside WeChat does not support external links.  Reality: You can use any external links everywhere in WeChat ex...

In my previous article , I talked about the importance of having more friends.  People often asked me if I know of the top methods to increase WeChat friends?  I last count there are 20 ways as follows: Attract people to you with profile and quality Moments posts Meet people online on QQ, Taobao, OA, Mini Program and Mei Pian Take every opportunity to make a friend and add people on  WeChat  Meet people at events that use WeChat more   Use People Nearby feature everywhere you go  Use Friend Radar  Use Shake Feature  Use Message in a Bottle Search for WeChat contacts with mobile numbers Take up online live courses that are conducted on WeChat Join Groupchats and add people from there  Ask your friend to pull you inside groupchats  Exchange groupchats and contacts with your friends  Convert contacts on WA, LI, FB and IG into WeChat friends Form your own WeChat Groupchats and invite openly Use Mei Pian,...

Many people have attended different types of WeChat training in Singapore.  Most of them are conducted free-of-charge, and they usually have something to sell to you after the free preview.   Majority of them are selling to you the consultancy package of opening a China Official Account, which can cost anything from S3,000 to S$5,000.  Others are selling you the idea of going into their related projects, which could be investments or subsequent advance training costing many hundreds or several thousand and even hundreds of thousands of dollars.  When my prospect asked me, what do I sell at my paid WeChat training, I said, "Nothing other than the training that you are attending now", she was shocked.  I explained to her that I just focused on one training and nothing else.  This way it makes my students more focused, they come to me and pay me a fee for only one purpose: to learn THIS TRAINING AND NOTHING ELSE.   If they find my...

As we know, many people are very interested in the China market and that's why they learn WeChat.  In fact, for many people, the only reason to use WeChat is to sell to the people from China. But we know that to sell to people from China, you need to add them as your WeChat friends first.  The reason is that China people only use WeChat and nothing else.  So even though you have a relative from China, you only can contact him via WeChat, not a phone call, e-mail, Facebook or LinkedIn.   There are 12 ways that anyone, while in Singapore, can easily add people from China as your friends: 1. Add the China people that are physically in Singapore as your friends. They will have contacts with people from China and you can get them to refer their China friends to you. The people from China that are in Singapore include the tourists, businesspeople, those on 30-days visa, work permit workers, employment pass holders, S and E Pass holders, citizens a...

Many people are eager to do marketing on WeChat once they learn WeChat.  Some trainers teach you to set up your own Official Account (OA) so that you can do daily broadcast. I have a student that paid $1,500 to a trainer consultant to set up an OA for her. To-date her OA has 3 followers.  Other trainers teach you to do beautiful flyers and post them on WeChat Moments. There is a trainer from China who teaches you to quickly go to QQ accounts and add people from there as your WeChat friends.  I Andy Ng will NEVER teach you the above ways. Reasons:  If you have very few friends on WeChat, even if you have a very impressive Official Account (OA), few will follow your OA. In no time you will have no motivation and reason to do daily updates on your OA. This is despite you spending up to $450 to learn how to create your own OA. Some even paid $3,000 to create a so-called China OA and have very few followers  For Moments posts, if you have very few...

I was at Suntec on 21 May 2018 with 2,500 people at IMDA event: Singapore Digital Industry seminar. Digital is now the priority of our government. WeChat is, of course, a digital economy. The question is how and when are you getting real business from WeChat? First, you need to build up your base of contacts on WeChat. To do meaningful marketing, you need to have at least 1,500 WeChat contacts Next, you need to build up your fan base on WeChat. A fan is a contact that responds to your posts on WeChat 50% of the time. So now go back to your Moments posts and tag those friends that click like and comments on your Moments posts The 3rd step is to communicate deeper with these WeChat fans via message broadcast.   You can invite them to join your Groupchat which is a special group where you can provide even more value to them. Note that the key to WeChat Marketing is via deep and regular contacts . It is about adding value to people's lives , not promoting your...

  I need to learn how to swim and float in the ocean of WeChat , and not be afraid of the waves and pressures.  For example, if I am not getting enough leads and sales from WeChat, I must see this as a wave for me to overcome, and not be drowned by it WeChat is not a battle but a game to be played.  So must explore it with fun! If there are any problems in any area, it means my attention is not enough in that area.  For example, if my Moments posts are not getting enough likes and comments, it means I am not posting quality posts due to lack of attention to it   All the fears, worries and doubts about using WeChat must be eradicated, for they will stop you from progressing. The best way to eradicate them is to accept them and see how you can contribute to resolving them.  Take first steps first Understand that the entire universe plays a part in WeChat, from internet speed, phone’s storage, social environment, culture etc.  So my goal is t...

Although WeChat has been around for 11 years since 2011, and there are 1.2 billion users worldwide, many people still use WeChat wrongly.  The top 12 ways people use WeChat wrongly are: 1. Facebook first, then Instagram, next LinkedIn, if got time then WeChat.  These people treat WeChat like an after-thought.  Solution: Link your WeChat to Facebook, then all your WeChat Moments posts will become FB's newsfeeds automatically!  To do this you must start posting on WeChat then FB 2. Never join any groupchats at all.   My friend said that he cannot stand the non-stop notifications of the numerous posts in groupchats.  Solution: Silence all notifications.  Join groupchats to know more people and once you have added them as your WeChat friends, you can exit the groupchats if you don't find them useful 3. Never use Chinese at all My friend only types in English and he posts everything on WeChat in English.  Solution: Use G...

Some people read my previous article about how groupchats can increase sales easily for a watch shop and asked me this question: Since groupchats are so powerful, why are people not using them for business? The reason is very simple: it is very easy to form groupchats, but maintaining groupchats is one of the hardest things in the world.  You need many months of patience and perseverance if you want to make groupchats your profit centre. Before that, let's look at a more basic topic: how people use groupchats wrongly and passively.  There are 12 things that people do wrongly on groupchats, see if you make any of them (or all of them): Send good morning photos and greetings EVERY DAY Send too much information, making scrolling difficult Group names not unique, making retrieval difficult As the group admin, you did not set the groupchat rules.  Even if rules are set, do you enforce the rules and dare to delete people that break the rules? Allow members to...

Many people see groupchats as a waste of time.  There are far too many irrelevant messages, videos and photos and yet we cannot delete them for we depend on groupchats in our life.  In another article, I talked about what to do to make groupchats useful.  Today let's focus on how groupchats can help a retailer: my friend's Watch Shop. As we know, retail rent is high so most retailers at best make 2% to 5% of net profit on sales.  If we factor in the long hours, the net profit is simply not there.  How can we use groupchats to improve the net profit of retailers? First, we form Groupchats under WeChat and Whatsapp and print out the groupchat's QR codes. If you don't know how to do this, please message me here. 1.  Scan to Join For everyone that passes by our shop, we ask them to scan our groupchat QR code to immediately enjoy a free drink worth $9.90 and immediate 20% discount on our watches.   We use both Whatsapp and Wechat QR...