Business and Money Tips

Many people are eager to do marketing on WeChat once they learn WeChat.  Some trainers teach you to set up your own Official Account (OA) so that you can do daily broadcast. I have a student that paid $1,500 to a trainer consultant to set up an OA for her. To-date her OA has 3 followers.  Other trainers teach you to do beautiful flyers and post them on WeChat Moments. There is a trainer from China who teaches you to quickly go to QQ accounts and add people from there as your WeChat friends.  I Andy Ng will NEVER teach you the above ways. Reasons:  If you have very few friends on WeChat, even if you have a very impressive Official Account (OA), few will follow your OA. In no time you will have no motivation and reason to do daily updates on your OA. This is despite you spending up to $450 to learn how to create your own OA. Some even paid $3,000 to create a so-called China OA and have very few followers  For Moments posts, if you have very few...

I was at Suntec on 21 May 2018 with 2,500 people at IMDA event: Singapore Digital Industry seminar. Digital is now the priority of our government. WeChat is, of course, a digital economy. The question is how and when are you getting real business from WeChat? First, you need to build up your base of contacts on WeChat. To do meaningful marketing, you need to have at least 1,500 WeChat contacts Next, you need to build up your fan base on WeChat. A fan is a contact that responds to your posts on WeChat 50% of the time. So now go back to your Moments posts and tag those friends that click like and comments on your Moments posts The 3rd step is to communicate deeper with these WeChat fans via message broadcast.   You can invite them to join your Groupchat which is a special group where you can provide even more value to them. Note that the key to WeChat Marketing is via deep and regular contacts . It is about adding value to people's lives , not promoting your...

  I need to learn how to swim and float in the ocean of WeChat , and not be afraid of the waves and pressures.  For example, if I am not getting enough leads and sales from WeChat, I must see this as a wave for me to overcome, and not be drowned by it WeChat is not a battle but a game to be played.  So must explore it with fun! If there are any problems in any area, it means my attention is not enough in that area.  For example, if my Moments posts are not getting enough likes and comments, it means I am not posting quality posts due to lack of attention to it   All the fears, worries and doubts about using WeChat must be eradicated, for they will stop you from progressing. The best way to eradicate them is to accept them and see how you can contribute to resolving them.  Take first steps first Understand that the entire universe plays a part in WeChat, from internet speed, phone’s storage, social environment, culture etc.  So my goal is t...

Although WeChat has been around for 11 years since 2011, and there are 1.2 billion users worldwide, many people still use WeChat wrongly.  The top 12 ways people use WeChat wrongly are: 1. Facebook first, then Instagram, next LinkedIn, if got time then WeChat.  These people treat WeChat like an after-thought.  Solution: Link your WeChat to Facebook, then all your WeChat Moments posts will become FB's newsfeeds automatically!  To do this you must start posting on WeChat then FB 2. Never join any groupchats at all.   My friend said that he cannot stand the non-stop notifications of the numerous posts in groupchats.  Solution: Silence all notifications.  Join groupchats to know more people and once you have added them as your WeChat friends, you can exit the groupchats if you don't find them useful 3. Never use Chinese at all My friend only types in English and he posts everything on WeChat in English.  Solution: Use G...

Some people read my previous article about how groupchats can increase sales easily for a watch shop and asked me this question: Since groupchats are so powerful, why are people not using them for business? The reason is very simple: it is very easy to form groupchats, but maintaining groupchats is one of the hardest things in the world.  You need many months of patience and perseverance if you want to make groupchats your profit centre. Before that, let's look at a more basic topic: how people use groupchats wrongly and passively.  There are 12 things that people do wrongly on groupchats, see if you make any of them (or all of them): Send good morning photos and greetings EVERY DAY Send too much information, making scrolling difficult Group names not unique, making retrieval difficult As the group admin, you did not set the groupchat rules.  Even if rules are set, do you enforce the rules and dare to delete people that break the rules? Allow members to...

Many people see groupchats as a waste of time.  There are far too many irrelevant messages, videos and photos and yet we cannot delete them for we depend on groupchats in our life.  In another article, I talked about what to do to make groupchats useful.  Today let's focus on how groupchats can help a retailer: my friend's Watch Shop. As we know, retail rent is high so most retailers at best make 2% to 5% of net profit on sales.  If we factor in the long hours, the net profit is simply not there.  How can we use groupchats to improve the net profit of retailers? First, we form Groupchats under WeChat and Whatsapp and print out the groupchat's QR codes. If you don't know how to do this, please message me here. 1.  Scan to Join For everyone that passes by our shop, we ask them to scan our groupchat QR code to immediately enjoy a free drink worth $9.90 and immediate 20% discount on our watches.   We use both Whatsapp and Wechat QR...

Some people commented that learning WeChat is too technical and dry.  In my courses I said that WeChat is a Chinese tool.  That day one student asked me how to use Sun Tzu Art of War, a famous Chinese wisdom, in using WeChat.  Sun Tzu said that there are 5 elements in the Art of War: Dao, Jiang, Tian, Di and Fa 1. Dao: Purpose . What is your purpose for using WeChat?  If it is just to sell to the people from China, you have a selfish purpose and people will not buy this idea.  To me using WeChat is to go back to my roots, not just as a Chinese, but as a human.  This is because WeChat is a human tool.  WeChat is the only tool that you can connect with people on a personal basis, with personal touch but without physical touch. WhatsApp can also do this, but it has less tools than WeChat 2.  Jiang: Leadership .  You can use WeChat as a leader and not as a follower.  For me I use WeChat to make myself a leader by forming W...

The original knowledge is stored in the books and in the minds of great thinkers.  The current knowledge is stored in the cloud and online.  What happens is this: the certainty of knowledge is reduced when the total amount of knowledge has increased.  In the past, problems were clear and only good answers were missing.  Now, the answer is all in the cloud (online), but do you have a right or good question?  For when you ask the wrong question, you will get wrong answers and that can be devastating.  Like many people asked me how they can use WeChat to sell to the people from China.  That is a wrong question because this question presumes people from China will buy from you when you use WeChat.  A better question will be "How do I reach out to the China people and make friends with them even when I am in Singapore?"  To do that you can try 8 ways to add China people as your friends.    Back to our topic.  As I learn...

Date: 25 May 2018 Friday 2 to 5.30 pm Fee: $99 each or $199 for 3 OR $59 each for 5 pax Y ou use your smartphone so much every day that your battery often drains out. You realize that the app that you spend the most time on every day is not Facebook, WeChat, LinkedIn or Instagram but Whatsapp. Studies show that on average, people in Singapore and Asia (other than China) spend an average of 2.18 hours a day on Whatsapp. The question is not is whether the time spent on Whatsapp is worthwhile or not. The question is how can we Make Money with Whataspp? How can we use Whatsapp to do marketing and get more sales, reach out to strangers and build our brand? I f you too want to start making money from Whatsapp, come for this rare course: WhatsApp Marketing.   This training is 100% hands-on, that is, you do the lesson INSIDE the class.  Contents covered include: What Whatsapp can do that Facebook, Linkedin, WeChat and Instagram cannot do The 7-stage cycle from Target...

Among WeChat questions, I am often asked how can one broadcast his flyers and advertisements to the most number of people on WeChat.  Some people asked me how to increase their WeChat friends quickly so that their advertisements can reach out to the biggest number of people in the shortest time.  There are 2 fundamental issues to address here: Conversion and Reach. Conversion is the number of people that you can convert from WeChat friends to your prospects or customers.   For example, if I have 2,500 WeChat friends and I close 2 sales from my WeChat posts, my conversion rate is 0.8%.  Reach is the number of people that I reach.  Using the above 0.2% conversion rate, if I can increase my WeChat friends to 5,000, I can reach 5,000 x 0.2% or 4 people. So the question is how do I increase both my Conversion and Reach on WeChat? Today let's look at Conversion first assuming the same number of Reach. To increase Conversion you have to increase either or both ...

(updated on 25 Aug 2022) Since teaching WeChat in August 2017, I have taught over 202 WeChat classes, big and small.  Many of my students were not sure what WeChat is and now they know how to use it.  Some of them went on to become Wechatpreneurs, while others remain as active WeChat users.  There are some, and it could include you that are reading this article now, that were active on WeChat after the class but did not sustain and become inactive WeChat users now.   This articles talks about how you can resume becoming an active WeChat user in 5 ways: Share your videos on your own WeChat Channel.   Some say this is better than Tik Tok, for it will blast out your video for you if WeChat deems it to be useful.  It allows any video length of 1 to 30 minutes, much longer than Tik Tok 10 minutes.   Start to post your Moments in Chinese .  Don't worry about people not able to read Chinese because there is a translation function in WeChat...

Many of my blog readers and students are now aware of the vast opportunities offered by WeChat. A common question asked by some of my students is this: are there fast and easy ways to get sales on WeChat.  Indeed, WeChat is a lucrative and fast tool, otherwise, why would I be using it every day?  Today I shall reveal to all the 5 ways to get quick sales from WeChat with zero advertising:  1.  TIME-LIMIT SPECIAL DEAL Offer on your WeChat Moments a one-off special deal, like 85% discount. Ask them to share this news with their friends on their Moments and in their Groupchats.  You can also do a Message Broadcast on this special deal.  Last Monday 30 April 2018, I offered a 67% discount on my WeChat course in a Moments post.  Within 3 hours I received an enquiry for an in-house training for 11 persons.  I successfully conducted the training on  Friday 4 May 2018.  Time-limit special deal really works fast!  2. RECIPROCATION On...

Before learning about WeChat, 90% of my students think that WeChat is a very slow tool. Compared with Facebook, LinkedIn and Whatsapp, adding friends on WeChat takes longer. But to me making WeChat friends is very easy.  Take me as an example. In April 2017, I had only 480 WeChat friends. Today (21 May 2018), I have 2,609 friends. There are many ways to quickly increase your WeChat friends, but I find this method to be the most effective. The method is not advertising but to share my innermost feelings on WeChat .  This is because most people are sick and tired of advertising and prefer to hear real voices. What can be more real and touching than your own voice? I send three to five messages a day on Wechat Moments, 1 to 2 messages to my group chats, and broadcast 1 to 2 messages a week.  Because of what I do, there is on average 5 people who want to add me as friends on WeChat every day.  This is how I add 1,600 friends a year. What do I share...

From South China Morning Post Jan 2018 Tencent Holdings, China’s biggest internet company by market value, is on a collision course with Apple and Alphabet with its aggressive push into mini mobile applications, which allow users to bypass traditional app stores and run programs directly within its WeChat application. Tencent has re-engineered the WeChat messaging app in a way that applications smaller than 10 megabytes can run instantly on WeChat’s interface. It is now offering 580,000 mini programs after just one year of development, compared to the 500,000 mobile apps that Apple’s App Store published from 2008 to 2012, according to Hu Renjie, WeChat’s mini program director. “The mini program is a brand new product model which can seamlessly link the offline and the online together,” said Hu, adding that the mini program scheme has attracted 1 million developers. As well as bypassing the need for app stores, mini programs offer speed of access to users because they can be lo...